Cookie policy
What are Cookies?
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
This cookie policy sets out how we use them across our website.
Persistent and Session Cookies
We use two categories of cookies: Persistent cookies and session cookies.
Persistent cookies are cookies that help us recognize you. They are stored on your device in between browser sessions, allowing us to remember your preferences and actions across multiple sites and on multiple visits.
Session cookies expire at the end of your browser session, allowing us to link your actions during a particular browsing session.
Third Party Cookies
In addition to the first party cookies set by us, we also allow third parties to set cookies on our website. Third parties may use cookies, web beacons, pixels, tags, scripts and other similar tracking technologies to enable the third party’s features or functionalities to be provided through the website you are using. The third party setting these cookies can recognise your device both when it visits our website and when it visits certain other websites or services. For example, our paid endorsers, or affiliates, may use third party cookies to identify you as a referral so they can be compensated if you sign up for services from us as a result of visiting one of our paid endorsers. For example, third party vendors such as Google may use cookies or other device identifiers to provide you with targeted advertisements based on your past visits to our website.
Cross-Device Tracking
We perform cross-device tracking which allows us to provide more relevant advertising to you on multiple devices. We do this by identifying browsing activity on your smartphones, tablets, desktop computers and other devices connected to the same IP address or logged into the same account to better understand the products and services that might be of interest to you.
Local Storage Objects
We also use Local Storage Objects (LSOs), such as HTML5, to, among other things, optimize screen presentation, video and other preference information.
Google Analytics
We use Google Analytics which is a web analytics tool that helps us understand how users engage with our website. Like many services, Google Analytics uses first-party cookies to track user interactions as in our case, where they are used to collect information about how users use our website. This information is used to compile reports and to help us improve our website. The reports disclose website trends without identifying individual visitors.
Why Do We Use Cookies?
We use the following types of cookies for the reasons described below. These cookies may be set by us or a third party service provider to perform the functions described below:
∙ Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
∙ Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
∙ Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
∙ Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
How Can I Control Cookies?
If you visit our Website from the European Union and/or the European Economic Area, only required cookies, as described above, will be used on our Website by default. Other cookies and tracking technologies will only be used when you consent by visiting each Website’s Cookie Management Centre at TrustArc Preference Manager, where available.
Where you visit our Website from outside Europe, all cookies and similar tracking technologies described above will be used by default. If you would prefer not to receive personalized ads based on your browser or device usage, you may generally express your opt-out preference to no longer receive tailored advertisements. Please note that you will continue to see advertisements, but they will no longer be tailored to your interests.
If you opt out of receiving certain cookies from us, your web browser will be associated with a generic “opt-out” cookie, which will prevent us from associating any non-personal information with your browser. Our “opt-out” cookie has no expiration date. Since this program is cookie-based, you may need to opt out again if you do any of the following:
- Delete your cookies;
- Block cookies, including third party cookies;
- Switch internet browsers;
- Change computers; or
- Upgrade your web browser.
Internet browsers allow you to change your cookie settings via the “options’ or “preferences” menu in your browser. Please note that if you set your browser to refuse or block all cookies, certain features or functionalities of our Website will be limited or unavailable to you.
Some internet browsers include the ability to transmit “do not track” signals. Because no industry standard has yet been developed with respect to “do not track,” our Website does not currently process or respond to such “do not track” signals.
Some internet browsers may offer their own management tools for removing HTML5 and other Local Storage Objects.
You can opt out of Google’s use of cookies or device identifiers without affecting how you visit or use our Website. For more information on opting out of Google’s use of cookies across all websites you use, visit this Google page: Sign in – Google Accounts. To provide you with more choice on how your data is collected by Google Analytics, Google has developed an opt-out browser add-on, which is available at https://tools.google.com/dlpage/gaoptout and enables you to opt out of being tracked by Google Analytics.
To learn how to manage privacy and storage settings for Flash cookies, visit Flash Player : Settings Manager – Website Storage Settings panel.
Further information about deleting and blocking cookies can be found at http://www.allaboutcookies.org.
Further information about our advertisers’ use of cookies can be found at:
- European Interactive Digital Advertising Alliance: Your Online Choices | EDAA
- Internet Advertising Bureau (US): https://www.iab.com/
- Internet Advertising Bureau (UK): https://www.iabuk.com
How Can I Get Further Information?
If you have any questions about our use of cookies or other tracking technologies, please email us at loucollins@loulovesbooks.com or contact us at Lou Loves Books, Office 55766, PO Box 6945, London, W1A 6US
Related pages:- Privacy Policy
